Privacy Policy for Flower Delivery Bounds Green Customers
Introduction
This Privacy Policy sets out how Flower Delivery Bounds Green ('we', 'us', or 'our') collects, uses, stores, and safeguards personal information in compliance with the General Data Protection Regulation (GDPR) and related data protection laws. This policy applies to all customers who place orders with Flower Delivery Bounds Green from Bounds Green and the surrounding districts. We are committed to protecting your privacy and ensuring your personal data is handled securely and responsibly.
What Data We Collect
When you use our flower delivery services, we collect the following categories of personal data, as necessary to fulfil your order and provide our services:
- Identity Data: Name, surname, and where applicable, recipient’s name
- Contact Data: Delivery address, telephone number, and contact preferences
- Order Data: Details of the products or services you order, delivery instructions, and your payment confirmation (please note we do not retain your full payment card details)
- Transaction Data: Date and time of orders, and purchase history
- Communications Data: Records of your communications and correspondence with us, including queries, special requests, and feedback
- Website Usage Data: Collection of cookies, IP address, browser type, and usage patterns when visiting our website (where applicable and with your consent)
Lawful Basis for Data Processing
We process your personal data under the following lawful bases as set out in Article 6 of the GDPR:
- Contractual Necessity: We process your personal data because it is necessary to fulfil our contract with you, such as taking and delivering your flower order.
- Legal Obligations: In certain cases, we are required to retain transaction details to comply with accounting and tax laws.
- Legitimate Interests: We may use your data to improve our services, manage our relationship with you, or prevent fraud, where these interests are not overridden by your data protection rights.
- Consent: For specific purposes, such as sending marketing communications, we rely on your consent, which you may withdraw at any time.
How We Use Your Data
Your personal information is used exclusively for the following purposes:
- Processing and managing your flower delivery orders
- Communicating order updates or delivery confirmations
- Managing payments and refunds, where necessary
- Handling customer enquiries, complaints, and after-sales support
- Complying with applicable legal requirements
- Where permitted, informing you about future offers or services (with your consent)
Data Retention Periods
We retain your personal data only as long as necessary to achieve the purposes for which it was collected:
- Order and Transaction Data: Typically retained for up to seven years to comply with legal and accounting requirements.
- Customer Service Communications: Usually kept for up to two years after the conclusion of your enquiry or complaint, to resolve any ongoing matters.
- Marketing Data: Retained until you withdraw your consent or unsubscribe from communications.
- Browsing Data: Cookies and website analytics data are retained as specified in our cookie policy (or for up to 26 months, depending on your browser settings and preferences).
After the relevant retention period, your personal data will be securely deleted or anonymised.
Data Processors and Third-Party Sharing
We use select third-party processors to facilitate the efficient provision of our services. These may include:
- Payment service providers that securely process transaction data
- Delivery agents or couriers who need customer or recipient details to deliver orders
- IT providers for data storage, website hosting, and order management systems
All third-party service providers are vetted to ensure they comply with the GDPR. They process your data strictly according to our instructions and only for the specified purposes. We do not sell or rent your personal information to third parties for marketing purposes.
Some data processors may be located outside the UK or EEA. In such cases, we ensure that appropriate safeguards are in place to protect your data, such as standard contractual clauses approved by relevant authorities.
Your Data Protection Rights
Under GDPR, you have several rights regarding your personal data. You may:
- Right to Access: Request access to your personal data held by us.
- Right to Rectification: Request corrections of inaccurate or incomplete information.
- Right to Erasure: Ask us to delete your personal data where there is no valid reason for its continued processing.
- Right to Restrict Processing: Request that we limit the use of your personal data in certain circumstances.
- Right to Data Portability: Receive your personal data in a commonly used, machine-readable format, or request that we transfer it to another provider.
- Right to Object: Object to the processing of your data for direct marketing or where we rely on legitimate interests.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.
- Right to Complain: Lodge a complaint with the relevant data protection authority if you believe your rights have been breached.
Data Security
We take your data security seriously. All personal information is stored using secure servers and encryption technologies where possible. Access is limited to authorised personnel who are trained in data protection. We regularly review our systems and security policies to ensure your data is protected against unauthorised access, alteration, disclosure, or destruction.
Applicability
This Privacy Policy applies to all users placing flower delivery orders through Flower Delivery Bounds Green from Bounds Green and the surrounding districts. It covers all transactions, communications, and interactions related to our products and services.
Updates to This Privacy Policy
We may update this Privacy Policy from time to time in line with changes to data protection laws or our operations. Where material changes are made, customers will be notified accordingly. We encourage you to review this policy periodically to stay informed about how your personal data is handled.
Contact for Data Protection
If you have questions or concerns regarding your personal data or this Privacy Policy, or wish to exercise your rights, you may contact us in writing or through our website’s contact form. We aim to address your request promptly and in accordance with legal requirements.